The 2018 Winter Olympics were the lowest rated in the last three decades, Matzko said. The Olympics were built for a chapter in time when people used to turn on the television at Same date for 2018 Games did 24.2 million, so down 43.8 percent. 3017332652. The Olympics has been exclusively broadcast on NBC and NBCUniversal's TV networks in the United States since 1988 for the Summer Olympics and 2002 for the Winter Olympics. Winter Olympics opening ceremony: U.S. TV The company said that this years Olympics were its most streamed Winter Games ever, with 4.3 billion minutes streamed across digital and social media. NBC says it had total audience of 13.6 million (streaming included) for first Saturday of Winter Olympics. Viewership is up 53% over last years full-season average (608K) and up 38% from the full season in 2019 (672K). Despite beating competitors nightly program views, the Olympics are clearly not what NBC, our agency or our clients were looking for, an unnamed media buying executive told Variety. Same date for 2018 Games did 24.2 million, so down 43.8 percent. 6. The Olympic Games (Summer and Winter) have been televised in the United States since 1960.It has become one of the most popular programs on USA television every four and then two years. The ratings for the Olympics have hit a record low, here are the numbers. According to Sports Media Watch, the games in Japan had the lowest rated primetime performances for the Olympics on record, and the numbers are brutal. Not only were the average number of viewers down by 42%, but this years winter games were down some 26% from the summer Olympics held in Tokyo in 2021. Primetime ratings for the 2022 Winter Olympics were down by a lot, but NBCUniversal had some bright spots with streaming usage. Lower ratings wont cancel the Olympics the way they might a marginally popular TV drama. Find Reviews, Ratings, Directions, Business Hours, Contact Information and book online appointment. The combined sales from the Winter Olympics and the Super Bowl, which NBC will air on Sunday, would be about the same as in 2018, when it also aired both events, he said. Nielsen has tracked television ratings for all summer and winter Olympic Games broadcasts since 1968. August 24, 2016, 3:41 AM. This was probably the most difficult Olympics of all time, NBCs Pete Bevacqua told The Wall Street Journal while noting that advertisers were given additional commercial time to make up for the ratings disaster. Last Sundays Styrian Grand Prix averaged a 0.6 rating and 914,000 viewers, marking the largest audience on record for an F1 race from Austria and the ninth-largest F1 audience ever on cable. 1280 Wesel Boulevard Suite A. Hagerstown MD 21740-5378. On Tuesday, NBC said that viewers had streamed 3 billion minutes of Olympics coverage across NBCOlympics.com, the NBC Sports app and its Peacock streaming services. Moreover, NBC said that number is "pacing to surpass Rio Olympics total in next few days." But why, in the traditional TV sense, are the ratings in free-fall? Javier Hasse. Viewership hits low Wednesday night. The Olympics arent going anywhere. Another example of how many TV ratings have cratered is the Oscars. Across all its streaming platforms, average primetime viewership was up 8% compared to the summer. by Paulsen. Given the investment, theyve got to be disappointed right now, one expert said. There was one problem with such a book: Those most in need of it were the least likely to read it. It should thus be no surprise that Thursdays opening night of coverage failed to average even eight million viewers on NBC alone the networks Total Audience Delivery measure of viewing across all platforms was delayed marking the smallest primetime Olympic audience ever on the network. Those numbers are down from the average number of 19.8 million who watched the games in 2018 in Pyeongchang, South Korea, the report noted. The awards show averaged 43.7 million viewers in 2014, dropped to 23.6 million four The Olympic Games (Summer and Winter) have been televised in the United States since 1960.It has become one of the most popular programs on USA television every four and then two years. The first night of competition on Saturday averaged 15.9 million viewers, down 47% from the comparable night of the Rio Summer Games in 2016. There were many reasons to think NBC made a savvy business deal in 2014 when it locked up the American media rights to the Olympics through 2032 for $7.75 billion. Low TV viewing numbers and early exits from star athletes like Simone Biles and Naomi Osaka have caused anxiety from Olympic advertisers, Variety reported. The US Performed too Well 6 Listings found. Figures include primetime encores on the West Coast. This was probably the most difficult Olympics of all time, NBCs Pete Bevacqua told The Wall Street Journal while noting that advertisers were given additional commercial time to make up for the ratings disaster. NBC rejected a TV ad intended to run during the Olympics that was funded by Congressman Mike Waltz (R-FL), which began with, "The world's greatest athletic showcase. Belcan is a global company that specializes in engineering, consulting, and technical services in the industrial, aerospace, and automotive industries. Friday nights coverage on NBC, USA Network and Peacock averaged 12.8 million viewers, significantly down from the 27.8 million average in Pyeongchang four years ago. Escape from the same situation that these Olympics recently plagued NBA, NFL, and MLB ratings was too far away, especially given that television is a painful superspreader. Historically, the Olympic Games has been a benchmark on how viewers are now consuming video content. The TV ratings, which were just released, are absolutely awful. Whereas people used to sit around the TV watching the Olympics together and most sports that is happening less and less. NBC Tries to Salvage a Difficult Olympics. The first week's TV coverage of the Olympics also produced relatively low ratings for NBC. While the opening ceremony on Friday drew 17 million viewers, only 14.7 tuned in on the following Monday during primetime. It brings us NBCs Tokyo Olympics evaluation collapses, An event destined for a miserable viewer long before it began. Television ratings for the Beijing Olympics are off by 50 percent from PyeongChang levels in 2018, which themselves were well below the levels of Winter Olympics past. But if Primetime coverage of the Winter Olympics averaged a 10.1 rating and 17.8 million viewers on NBC, down 17% in ratings and 16% in viewership from 2014 (12.2, 21.3M) and down 27% in both measures from 2010 (13.8, 24.4M). The Beijing Games continued the trend of sinking Olympic ratings. NBC has seen ratings for the Olympics plummet this year compared to the 2016 and 2012 games, it has been revealed. The Tokyo Olympics were postponed last year due to the COVID-19 pandemic. Like so many Super Bowl lead-outs in the past, the Winter Olympics failed to build on the momentum in subsequent airings. In another sign of the reshaped TV landscape, ratings for NBC's telecasts of the 2020 Olympic Games in Tokyo are down significantly from 2016 but still among the most-watched TV events of the year. The first night of competition on Saturday averaged 15.9 million viewers, down 47% from the comparable night of the Rio Summer Games in 2016. Friday nights coverage on NBC, USA Network and Peacock averaged 12.8 million viewers, significantly down from the 27.8 million average in Pyeongchang four years ago. The 2022 Winter Olympics are underway, and medals will soon begin to be handed out. The TV ratings drop reflects a trend among live events, including Hollywood awards shows and sports championships. 4 years ago. Just 16.7 million Americans tuned in to NBCs broadcast of the ceremony, the smallest U.S. television audience to watch the event in the past 33 years, according to preliminary data from Comcast-owned NBCUniversal. The TV ratings drop reflects a trend among live events, including Hollywood awards shows and sports championships. Major broadcasters of the games were USSR State TV and Radio (1,370 accreditation cards ratings for live, afternoon coverage have attracted 300,000 more viewers than the taped, primetime coverage. Ratings data for Olympic Games telecasts from 1968 to 2006 including ratings for opening and closing ceremonies and average ratings for each Olympics are available below: -Average Ratings: all Summer and Winter Olympics telecasts, broken out by daypart (3.36MB) And viewership hasnt just declined this year. While the opening ceremony on Friday drew 17 million viewers, only 14.7 tuned in on the following Monday during primetime. Through the first four days of these Olympics (including a night of competition on Thursday, Feb. 3, a day before the opening ceremony), Another example of how many TV ratings have cratered is the Oscars. Olympic TV ratings stink. The Olympics has been exclusively broadcast on NBC and NBCUniversal's TV networks in the United States since 1988 for the Summer Olympics and 2002 for the Winter Olympics. Ratings across the board have been in decline for years because of the changes in how we consume media, whether from traditional TV, cable or streaming. The first week's TV coverage of the Olympics also produced relatively low ratings for NBC. The networks coverage in prime-time Thursday for the opening ceremony to kick off the games averaged 7.7 million total viewers, according to a report published Friday by TV Line.com. Through the first four days of these Olympics (including a night of competition on Thursday, Feb. 3, a day before the opening ceremony), Thursday primetime coverage of the games reached just 7.25 million viewers. The people we sent over arent representing the country. But will the Beijing Games earn a gold medal in TV ratings for NBC? NBC says it had total audience of 13.6 million (streaming included) for first Saturday of Winter Olympics. Winter Olympics TV ratings hit an all-time low. The 1980 Summer Olympic Games were boycotted by the United States due to the Soviet military operations in Afghanistan. Before one blames the low numbers on the unusual pre-Opening Ceremony schedule, The Hollywood Reporter notes that the first portion of the Winter Olympics have brought significantly reduced viewership compared to the 2018 Olympic Games, which were held in PyeongChang, South Korea. NBC Sports chairman Pete Bevacqua said that the ratings for the Winter Olympic games are "difficult," but said that they are about what he expected. The Tokyo Olympics were postponed last year due to the COVID-19 pandemic. The right wing newspaper the New York Post would like us to believe that the US television ratings for the Tokyo Olympics were so bad because of "wokeism" , that Americans refused to watch athletes that were not hyper patriotic. The 1988 Olympics were the last time that the Games have been shown on ITV with subsequent Olympic Games being shown only on the BBC. In another sign of the reshaped TV landscape, ratings for NBC's telecasts of the 2020 Olympic Games in Tokyo are down significantly from 2016 but still among the most-watched TV events of the year. NBC owns the U.S. media rights to The ratings for NBC's coverage of the 2020 Tokyo Olympics were down 42 percent from the 2016 Olympics in Rio. The decline in TV ratings isn't new: TV viewership for the 2016 Rio Olympics fell roughly 18% from the 2012 London games. Per Rizzos story: NBC said the Olympics were the most-watched prime-time series since last The pandemic has dimmed what is typically a festive television event, contributing to low ratings and complaints from advertisers. NBC owns the U.S. media rights to Comcast Corporation's (NASDAQ: CMCSA) NBC isn't happy with the results of the Olympics. Through the first four nights of competition, NBC is on track for the lowest-rated Winter Games in history. Per Front Office Sports, the Beijing Winter Games had the lowest TV ratings in NBCs Olympics history. The Beijing Winter Games drew the lowest ratings in the history of the Olympics since NBC began broadcasting the event. 12. The ratings are in for NBCs first day of coverage for the 2022 Winter Olympics being held in communist China and they are down from the previous year. NBC's Ratings Fall At Winter Olympics Seen As A 'Disaster' For Network. Yes and no. Last years Summer Olympics also struggled to draw in ratings, but still did better than that. Per Front Office Sports, the Beijing Winter Games had the lowest TV ratings in NBCs Olympics history. The recent Olympics ratings only further support this trend. Another example of how many TV ratings have cratered is the Oscars. Across all its streaming platforms, average primetime viewership was up 8% compared to the summer. And to be honest, while 2012 Olympics ratings were better than this year, they were also an all-time low. The awards show averaged 43.7 million viewers in 2014, dropped to 23.6 million four The 2022 Beijing Winter Olympics have officially begun, but not a lot of people are tuning in.