But these students aren't . As colleges embrace social media, they're finding that more and more students are using social media to ask questions and share feedback. Tell an engaging story about yourself while providing all your pertinent information to make your profile credible and trustworthy. In the 2020-21 academic year, an estimated 19.7 million students [1] travelled to study at colleges across the USA. By the time theyre enrolled, theyll probably already be following you. You can invite students to join a group or follow your page for support and information. The course syllabus and any assignments, updates and resources can be shared on a blog as a central location as well. This is paramount as college students are among the most engaged and aware of social networks, meaning they are confident in communicating feedback via social media. Create incentives to use these channels 3. Include a beautiful, visible, and clear profile picture and cover photo. If you really want to succeed in . Study Your Audience 6. Follow the links below for more examples on how you can start a social media initiative at your schools . Flowing from number 3 above, make sure you thank the student for posting, adding a personal touch to the comment. Leverage your influencers. This can be invaluable as social media algorithms favor content that receives engagement, meaning your posts are more likely to be seen if they are liked, commented on, and shared. Create price incentives, gifts packages, giveaways and treasure hunts toward educational objectives 6. 4. Here is how you can use social media for education marketing: 9. Creating thriving social media channels 2. Then, send them an email with your name, your target. Make sure to display it in your storefront as well as on your website and in your own tweets. Administrators can also use these platforms to engage in discussions about social issues. They do so in order to learn more about them, which can either have a positive or negative impact. Here are some of my thoughts in a recently published piece: It's notable that "when we get a break in class, the first thing that almost all of the students do is pull out their phone and engage through the deice," said Professor of Sociology Dr. Brian Miller '04, who studies emerging adults and social media. Follow students first Here's how you can engage admitted students on social media: To increase student-to-student and student-to-faculty interaction Create groups for admitted students on Facebook or other platforms. "They call it social media for a reason - it can't be a one way conversation. Provide news and updates on their favorite interests 7. If you want to engage in a conversation, you will need to put a bit more effort in, to show that you are genuinely interested in the student's post. Provide a one-stop location for educational resources 5. 7. Using social media as a tool for engagement isn't exclusive to being on the platforms themselves. Twitter, Instagram, Facebook, Snapchat and other platforms have become vital communications vehicles for students, providing channels for gathering information, staying in touch with friends, keeping up with news, making professional connections and just generally staying in the loop. These groups work best when they are set up by the institution and students are left mostly to their own devices. Being helpful and responsive is key as it shows students that social media is a place where they can communicate with their school. Give Students an Opportunity to Build Their Portfolio Create a space on social media where your students can talk about their personal brands and express the different facets of their personalities. Add social media icons to your website Include an invitation in one of your emails to students The best time to start is during the admissions process. 5. Many administrators focus on utilizing this technology and platform to maximize the value of their students' education. This way, students will be encouraged to use the hashtag as well and will spread the word to their friends, basically creating a social media database for other interested students to see what your business is all about. The idea is to try and make these usually distracting social-class interjections as smooth and seamless as possible. Meaning your activity on social media can impact your performance in college admissions decisions. Try creating a bulletin board in your classroom where students can post "status updates" to share thoughts and insights with their peers. Add social media links to the school website It is likely that all members associated with your school will check the website often for updates or enquires. More than 98 percent of college-aged students use social media, according to consumer research from Experian. First, search for the admissions office - and recruitment officers, if you can find out their names - at the colleges that interest you. Create challenges and competitions 4. Most college students fall within that demographic, suggesting college students use social media frequently. Social media platforms can play an important role for teaching students already hard-wired into the tools and for advancing teacher professional development, says a Michigan State University researcher who wrote the first comprehensive review on the medium's potential impact on K-12 education. Assign blog posts as essays. Be thankful. Contents show. When brands visit your social media profile they will want to learn more about you by reading your bio. Students can create their own user accounts to make discussion posts or add comments on class prompts. This massive national student body stretches across every state, uniting a vast range of young people from all social backgrounds into a diverse, unique and economically powerful consumer group. 1. Gatsby on the importance of colleges and universities engaging through social media: "I think having [ocial college social media] accounts is really importantthe likes, the retweets, things like that in a way it's a reminder in the back of your head: 'There are important people that can see this.' Which I don't think is a . Basically, college admissions officers look at the applicants' social media profiles that they are interested in.