So . Yes, a high bounce rate really is a nasty monster. They are the ones who . Higher bounce rates and low conversions are always bad and that's what you should focus on. what is called bounce rate? Sales will be lost, SEO rankings will fall, and ROI on advertising will plummet. Bounce rate is classified into 3 main categories: HardBounce- Users viewing single page and showing engagement of less than 4 seconds. Indeed, it will increase your conversion rate gradually. Context Matters It's not easy to analyze bounce rates. Retail sites: the average bounce rate is 20-40%. There are many SEO metrics to track and measure when it comes to optimizing your website and user experience, and one important metric that most marketers often forget but is vastly important would be your bounce rate. A bounce rate is the Key Performance Indicator (KPI) that can be determined by various eCommerce analytics tools like Google Analytics. About bounce rate. by considering the following factors and making adjustments at your website accordingly. what is online bounce rate? Factors Affecting Bounce Rate for Ecommerce Stores You can improve the bounce rate at your ecommerce store. They visited just one page before running for the hills. It is used to calculate the number of customers who enter the site and leave without viewing other pages. Bigcommerce writes that the average bounce rate for eCommerce is 45.68% and that every day one online store dies because of too many visitors bouncing. Principally, Google Analytics won't receive any trigger if the visitor doesn't go beyond the home page. A Bounce rate is the duration of time which is used to calculate in percentage, all single page-visits. Lead Generation Sites: 30-50%. High Bounce Rates & eCommerce. Takeaways for Your E-commerce Website. You need to create unique content and use . If you're running a single-page website, then a high bounce rate shouldn't be alarming. The average bounce rate for eCommerce websites is 46%, while for travel websites it's 51% . For the retail and e-commerce websites, around 20% . Many e-Commerce website owners are aware of the bounce rate issue. Understanding these is important for improving your site and marketing efforts. Having a zero bounce rate is impossible, so don't panic if yours is between these percentages-it's . Professional websites and ecommerce, on the other hand, need to work on their rates and establish an appropriate baseline based on their goals. While blogs and have a Bounce Rate that goes all the way up to 90%. The current bounce rate data shows that the average bounce rate is around 45.68%, while the majority of the bounce rates are between 26% and 70% . Before you start to reduce eCommerce bounce rates, here is a thing you must know. Average Bounce Rates for an Ecommerce Website According to Content Square, the average bounce rate across industries is 47%, with B2B industries experiencing the highest. Current data puts the average bounce rate of ecommerce stores at 45.68%. So, what is the average bounce rate? 5. Upselling and cross-selling are among the best ways to improve your eCommerce bounce rate effectively. So if you're looking to figure out what a good Bounce Rate is, make sure that you're comparing your site to other sites in your category. Informational sites: the average bounce rate is 40-60%. If your eCommerce site's bounce rate is over 47%, you should use these 10 best practices to boost . (It could, again, also mean the page responded to visitors' needs without having to explore . (Image Source) There are two primary reasons that bounces hurt ecommerce stores. According to data from CXL, the average eCommerce bounce rate is somewhere between 20% and 4%, with bounce rates less than 20% considered exceptional. Following are some of the often cited . If the bounce on your eCommerce site is above this number, you should go through these 14 best practices to increase engagement b y A/B testing most of the elements on the website as discussed below. Nevertheless, it is difficult to provide one desirable bounce rate value that would be universal for all services on the web. According to the experts, overall bounce rates tend to fall between 26% and 70%, with the average standing between 45-50%. That being said, it would make sense that a good eCommerce bounce rate would be around 8% or lower. What is bounce rate? Anytime a Bounce Rate seems suspiciously low (lower than 10%), that should raise a red flag for you. Slow-to-Load Page. The average bounce rate for eCommerce sites is 47%, according to 2020 Contentsquare benchmark data. The average eCommerce bounce rate is between 20% and 4%, with bounce rates under 20% deemed unusual. If you can get your bounce rate down to 20% to 30%, then you're doing really well. Some e-commerce websites may have bounce rates in the region of 25%, while others may go all the way up to 66%, i.e., two out of every three visitors who land on the website leave without meaningfully engaging. High quality images and videos that add value will help boost your conversion rate and average visit duration. Let's take a look at what may be causing your high bounce rate and discuss how it can be fixed with ecommerce personalization. A high bounce rate is like a neon sign telling eCommerce businesses that something is wrong. Blogs, on the other hand, have incredibly high bounce rates (nearly 90% in some cases). A high bounce rate doesn't necessarily foreshadow a doomsday for your sales. However, a low bounce rate is not always indicative of an excellent website; for example, events, blogs and content based platforms usually exhibit low bounce rates on account of their content value. If an e-commerce website's bounce rate is higher than 66%, it would be worth digging into why the bounce rate is so high. The bounce rateis the percentage of website visitors that exit without engaging with the rest of the site. However, this value must always be analysed in relation to a specific business. So, if your homepage has a total of 1,000 . It is a variable factor that keeps fluctuating. Make sure that your web site's bounce rate should be lesser than the e-commerce's average bounce rate of 40%. Now you must be wondering where you can check the bounce rate. But many factors can contribute to varying e-commerce bounce rates. Reducing bounce rate is a sure tactic for helping to generate . Everything is always about . 4. The bounce rate is calculated using a formula that compares the total number of single-page visits to the total number of entries to a website. The average bounce rate for eCommerce sites is 47%. If you look at Google Analytics, you will see this percentage. In other words, these are people who leave your website without visiting the second page. An average bounce rate would be around 41% to 55%, and a good bounce rate would be in the 26% to 40% range. You cannot generalize the bounce rate for an e-commerce website. A very low Bounce Rate such as 5% is an indication that there is probably something wrong with your website. Whether your website's bounce rate is in this range or sits above the accepted norm, adopting strategies to reduce the bounce rate can yield . Retail has historically lead the pack in . Search Intent Bounce rate is a web analytics metric that quantifies the percentage of visitors who view a single page on a website and then leave without further interaction with the rest of the site. If your website has a high bounce rate, chances are the posts are too much of a rant or the pop-up windows are too many. Visitors stay inactive for more than 30 minutes and the session times out. Lead generation websites: the average bounce rate is 30-50%. A high bounce rate often affects blogs where shared content leads users to a specific place on the web. Source: HubSpot Answer: Bounce Rate is expressed in percentage and refers to the percentage of visitors who navigate away from the website without visiting other pages of the site. To help business owners figure out the potential issues that could be causing the visitors to bounce off their websites without performing their desired action(s), here we are listing some of the most common reasons behind this phenomenon: 1. It depends. How to determine a good or bad bounce rate for your eCommerce store. In all industries, the bounce rate in terms of desktop engagement is 43%, in terms of mobile engagement is 51%, and in terms of tablet engagement it's 45%. The resulting percentage can be between 0% and 100%, with 100% meaning that all visitors land on one page, then leave without visiting any other pages. The findings in the infographic show that content websites, in general, have a 40-60% bounce rate, lead generation sites 30-50%, blogs are at 70-98%, and ecommerce/retail sites average around 33.9%. The usual bounce rate on tablets is up to 12% higher than on desktop devices. The bounce rate from an ecommerce store can be as high as 45%. That's all it tells us, so it's important to be aware of what that actually means. The average bounce rate for eCommerce businesses in 2015 was 57%. Visitors are not engaging with your content. what does a bounce rate of 100% mean? Let's look at where bounce rates tend to be higher and think of ways to reduce it. So it is safe to say, that a good bounce rate for ecommerce is below 45%. 1. Why is this so different? Bounce rate fire eCommerce site. Bounce rate is a helpful metric only compared to other pages on your site to identify (and understand) pages with an unusually high or low bounce rate. The optimal email bounce rate is less than 2%. An optimal bounce rate would be in the 26% to 40% range. 5. Bounce Rate. When someone visits your website and only views a single page without taking any actions within a specified time period, that is a "bounce". Employ upselling & cross-selling tactics. However, if your site is for an eCommerce business, you should start worrying. Bounce rate of 56% to 70% is high. Higher the bounce rate depicts the less number of buyers. A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. They left before you convinced them to buy. Contentsquare's annual benchmark report looked at the average bounce rate for 9 different industries to find that the grocery industry has the highest bounce rate, while apparel has the lowest. 1) Content readability is the key The quality of the media you show on your e-commerce will not only help you sell more, it will improve the user experience. Upselling is encouraging shoppers to buy a more expensive version of an existing product or service, such as a premium or upgraded package for a software. For these pages, the bounce rate from organic traffic will often be higher. A bounce is a single-page session on your site. It is necessary to be familiar with the term and move the visitors to engage with pages. Read this guide to understand how you can analyze your bounce rate and improve it in 9 easy ways. Bounce Rate by Device 25% - 55% for B2B websites. For example, when 363 instances of bounce are found per 1000 visitors, the bounce rate for the website is 36.3%. E-commerce websites depend on the customer's browsing throughout the product pages for business conversion. Some just want to give the user information and send them on their waylike a contact us page or a blog targeted with specific keywords. Mobile devices come in at 49%, with tablets and laptops close behind at 42% and 45%. Bounce rate is a term that's synonymous with e-commerce websites. In those first 3 seconds, without having to scroll, your homepage . Between desktop, mobile phones, and tablets, the highest average bounce rate for ecommerce stores comes from desktop shoppers at 45 percent. However, to give a fair idea, most e-commerce websites have a bounce rate between 25% and 70%. Bounce rate is the percentage of visitors that leave a website after viewing a single page without taking any further actions (such as clicking through to another page of the site). E-Commerce Sites: 20-40%. But, in reality, the average bounce rate is about 20% to 45% in e-commerce, and anything under 35% is considered good. The average range can span from 50-70%. 56% to 70% = Higher than average, not so good. Average bounce rates vary significantly by industry. What should the bounce rate in the online store be? Reduce eCommerce bounce rate with 9 simple steps. Refer to this article to learn how to reduce the bounce rate of your website. 1. It's worth checking your bounce rate against your . You can easily check a page's bounce rate using our Traffic Analytics Tool, which also reveals a page's average visit duration . It is likely inaccurate, and it could be a technical issue with . Bounce rate is one of the most important parameters when it comes to defining the quality of user experience for a website. The higher the bounce rate the lesser is the conversion rate for an ecommerce website. It's highly unlikely this will happen naturally a fair share of visitors will always leave the page without navigating to another part of your site. Digital consumers on mobile phones produce a bounce rate of 42 percent, just slightly lower than those on desktops. Something isn't working correctly. Bounce rate is the ratio of visitors to your website and then immediately leave without seeing any other pages. The referral traffic number seems a little high at 64%, bearing . 5. Afterall, it is simple to get a lower number by counting something as a 'page view' and lowering your bounce rate, but a lower bounce rate and the same conversion rate is just a complete waste of time, you need to be lowering bounce rates while seeing conversion rates increase. But if your bounce rate is between 56% to 70% or more than that, it is not good for your website. In other words, you'll want to do some A/B testing to ascertain how a proposed change actually affects the bounce rate. A high bounce rate could indicate a slow load, poor design, confusing content, or other flaws. What follows are 13 common reasons your website can have a high bounce rate and how to fix these issues. "When a visitor lands on your site, your primary objective is to keep the bounce rate as low as possible. For example, the average bounce rate for . Bounce rate in e-commerce Then you get understood the conversion architecture. Overall, the most recent data shows the average eCommerce bounce rate at 45.68%, notes Fadiyan Sameh, a content marketing specialist at Personalization.com. As a rule of thumb, a bounce rate in the range of 26% to 40% is great. It's expected for blog posts to have a 65% or higher bounce rate. 10 Common Reasons for a Higher Ecommerce Bounce Rate. In the case of online stores, however, it is different. Bounce rate is a measure of the percentage of visits to your site where only a single page was viewed. 0115 896 2348 hello@exposureninja.com About Us; . If you see a bounce rate of 2% for example, don't start celebrating. A bounce rate under 20%, though, should make you suspicious. It is believed that the average bounce rate of an e-commerce website is near 60%, top performers usually operate on the average bounce rate of 36%. Check out the example below, where you'll see the average bounce rate for this eCommerce site is 27%. If an online shop has a bounce rate lower than 20%, that's generally considered really great. This rate is dependent on a whole lot of variables: eCommerce niche, the type of page, misleading titles and irrelevant referral links being just a few. Bounce rates over 70% could be a problem. As you can see, ecommerce sites come in with the lowest average Bounce Rate (20-45%). This will lower your bounce rate. It appears that eCommerce websites bounce 46% of the time, compared to 51% e-commerce sites is 46%, while for travel websites it's 51% (source). 41% to 55% = Average. So, you have invested in a brand name, a good looking website, an app, and advertising, but people are still leaving your site without making a purchase. Quick fact - An average bounce rate of 30-55% is considered good for an eCommerce website Calculating the eCommerce Bounce Rate Bounce rate is calculated by the following formula - Bounce Rate = Total Number of visits Viewing One Page / Total Entries to the Page Practical Tips to Improve Your Website's eCommerce Bounce Rate Optimize Product Pages This term is specially used in web traffic analysis as it measures the effectiveness of a website in encouraging users to move ahead in their journey on the website. Bounce rate is a web analytics metric that measures the ratio between single-page sessions with no user interaction events and all sessions. For example, a user might spend 15 minutes reading a page before leaving. As a digital creator, you have the power to make your ecommerce site more profitable. Because when people land on a blog, most of the time they scroll to read and then leave once they're done. Here are some benchmark bounce rate averages for the most common kinds of websites: 20% - 45% for e-commerce and retail websites. What is the average bounce rate for eCommerce stores? eCommerce websites typically have the lowest average bounce rates (around 30%). If you're wondering why your eCommerce site has a high bounce rate, getting to the root cause of the issue is all about analysing the data behind it. First and most detrimental, a bounce means that someone didn't make a purchase. So how to reduce website bounce rate? Ecommerce Bounce Rate Taxonomy. In 2020, the average bounce rate for eCommerce sites was 47 percent. While a high bounce rate can be a good indicator of a wider issue, it doesn't necessarily mean anything on it's own. Sometimes the simplest cause for a high homepage bounce rate is the call-to-action positioning. What is the average eCommerce bounce rate by industry? what is bounce rate and why is it important? In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. The average bounce rate is between 41% to 55%. What's the average bounce rate? Visitors arrive on your website, stay for a few seconds, and then leave without visiting another page. Google has a renewed focus on site speed, especially as a part of the . 1) Pay Attention to the Size of the Search Bar Mobile bounce rates are roughly 10% to 20% higher than desktop bounce rates. The confusion comes in when you have high bounce rates that are perfectly normal, like those of blog pages. Retailers pitch for the lowest possible bounce rate they can achieve-100% conversions make for a happy bottom line. Most websites have bounce rates somewhere between 26% and 70%. The average bounce rate varies by device as well. Hotjar notes that on average, the bounce rate for ecommerce sites is in the range of 20% and 45%. Above the Fold Messaging. Given below are the 10 proven ways to reduce bounce rate, thereby improving the conversions or enhancing the product purchase. Table of contents what is a good bounce rate? Blogs: the average bounce rate is 70-98%. Bounce Rate refers to the percentage of visitors who navigate away from the website without visiting other site pages. What is the Bounce Rate for an E-commerce Website? This term is specially used in web traffic analysis as it measures the effectiveness of a website in encouraging users to move ahead. An average Bouce rate of 75% means that 75% of visitors come to the site and leave after seeing only the first page they are exposed to whether it is the homepage or subsite. So let's take a look at what Blast Analytics & Marketing considers a good bounce rate by site type: Service Sites: 10-30%. Below are benchmark averages according to Google, published by HubSpot. Service sites: the average bounce rate is 10-30%. That would be a bounce, but would that mean the page was unsuccessful? The standard bounce rate for your e-commerce website . For ecommerce sites, traffic to product-related pages from the organic search has an average bounce rate in the 40-50% range. 1. It is assumed that the high bounce rate is unfavourable. 1. Take a look at the following overall bounce rates: 26% to 40% = Excellent. Visitors click an outbound link. Landing pages: the average bounce rate is 70-90%. The homepage visitor should be able to quickly and immediately see the call to action and get a sense of what your site is all about, from that first glance. 30% - 55% for lead generation websites. A high bounce rate is anywhere in the 70s or higher in conjunction with low conversion rates. Ecommerce brands with a purpose often have educational or other not product-focused content. Only use high quality images, videos and graphics. The bounce rate is dependent on various factors. The average ecommerce bounce rate is between 20% and 45%, with bounce rates lower than 20% being regarded as exceptional. 41% to 55% is ok. 56% to 70% is higher than average but may not be cause for alarm depending on the website. What is Bounce Rate? In the e-commerce era, the bounce rate is directly related to the rate of purchasing a conversion. . A bounce on an eCommerce website indicates that a customer did not make a purchase. Find out what a good bounce rate should be and how you can improve your website's bounce rate which these real life examples. Websites with a high bounce rate often fail to perform well, thus causing a great loss to your online success. In this article, we'll discuss what is bounce rate in eCommerce, how it affects eCommerce business, and what role can personalization play in eCommerce businesses to lower the bounce rate.